Royal Enfield Understands Motorcycle Branding

An integral component to demand generation, the business side of this kind of branding is where marketing becomes less objective and more subjective. To be frank, the reason we have a scarcity of good ad campaigns in the motorcycle industry is because few motorcycle companies are a) willing to recognize the importance of lifestyle branding (for some, it's a four-letter word), b) willing to acknowledge the craftsmanship that is involved with that kind of marketing campaign (or worse, recognize it if they saw it), and c) are willing to pay for marketing managers with that skill set (they aren't cheap). Unsurprisingly, the brands that do see the value in running these kind of campaigns are seeing it payoff in dividends.

Source: http://feedproxy.google.com/~r/AsphaltandRubber/~3/KmB-pO91ZAo/

Karl Gunther Bechem Jean Behra Derek Bell Stefan Bellof Paul Belmondo Tom Belso JeanPierre Beltoise