Yamaha today unveiled the livery of their World Superbike team for 2011, and though the color scheme is similar to last year's there is one major, and rather worrying difference. For where there should be the large logo of a title sponsor, instead there is Yamaha's R1 logo, signifying that Yamaha have failed to pick up a title sponsor for the 2011 season. Despite the presence of Marco Melandri, an Italian who should be popular in their home market, Italian dairy giant Sterilgarda have chosen not to extend their sponsorship deal, which ran through 2009 and 2010.
Yamaha are putting a brave face on it, underlining the return to corporate colors. But it is a worrying sign of the state of racing sponsorship that a team as successful and competitive as the Yamaha WSBK team is unable to secure a title sponsor. The fear for Yamaha must be that the factory will also be unable to secure a sponsorship deal for their MotoGP team as well, after Fiat pulled out at the end of 2010. Yamaha's MotoGP machine is to be unveiled at Sepang on Monday night. We shall see then whether Jorge Lorenzo and Ben Spies will also be running in Yamaha corporate colors.
Below is the official press release from Yamaha:
Yamaha World Superbike Team unveil 2011 livery
Javier Arumi Sadao Asami Giuseppe Ascareggi Franz Aschenbrenner Stuart Aspin Len Atlee Pierre Audry
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